Abstract

The basic principles of scientific management applies to all human behavior, tourism management is a branch of modern management, it's a management for the whole tourism activities and system of tourism management. This paper focus on the study of tourism management enterprise owners' behaviour, through modern tourism system model structure characteristics and analysis of tourists' behaviours, and depth profiling the implementation and strategy analysis of management tourism enterprise CRM, doing further research on tourism management enterprise owners behaviour based on evade unevenness theory. Adapting to modern tourism development and tourism management teaching and research needs, and provide a better theoretical guidance for management of modern tourism entrepreneurs.

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