Abstract
The dominant paradigm for international market entry remains the classic formal planning model with its emphasis on a detailed, quantifiable assessment of the export potential of many countries. For small firms, some of the literature shows cases where more informal decision-making occurs. Small firms are commonly engaged in what Cavusgil (1984) terms “experimental exporting “, which entails much learning by doing. The current study analyses one new possibility - the notion of serendipity - in the context of some Australian and Canadian SME export cases. The outcome is the development of a serendipity-based process model of entrepreneurial international market entry.
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