Abstract
Journalism students from the Faculty of Philosophy, University of Niš, are studying film as the first audio-visual mass communication medium, so the authors wanted to explore their relationship with Serbian (domestic) films, which is the main goal of this paper. In January 2023, 138 journalism students from all four years of undergraduate study participated in the study. Data were collected for the study using a specific questionnaire, which was then processed using SPSS, a program for statistical data analysis. The findings of the study indicate that journalism students visit theaters to see Serbian films. The presence of quality actors is both their initial association with Serbian movies and the most popular reason for going to the movies to see them. Lack of habit is frequently cited as the primary excuse for students who don't watch Serbian films at the movies. Although a bigger percentage of students say that Serbia creates exquisite movies that are popular abroad, they also believe that movies from earlier times were superior. The majority of the students believe that Serbian films are superior to those from Croatia and Bosnia and Herzegovina, two neighbouring countries.
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