Abstract
ABSTRACT The degree to which customers express satisfaction with a product on Twitter and other social media platforms is increasingly used to evaluate product quality. However, the volume and variety of textual data make traditional sentiment analysis methods challenging. The nuanced and context-dependent nature of product-related opinions presents a challenge for existing tools. This research addresses this gap by utilizing complex graph-based modelling strategies to capture the intricacies of real-world data. The Graph-based Quickprop Method constructs a graph model using the Sentiment140 dataset with 1.6 million tweets, where individuals are nodes and interactions are edges. Experimental results show a significant increase in sentiment classification accuracy, demonstrating the method’s efficacy. This contribution underscores the importance of relational structures in sentiment analysis and provides a robust framework for extracting actionable insights from user-generated content, leading to improved product quality evaluations. The GQP-PQE method advances sentiment analysis and offers practical implications for businesses seeking to enhance product quality through a better understanding of consumer feedback on social media.
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