Sentiment Analysis on Halal Traceability: Dimensions-based Literature Index

Abstract

This study aims to investigate sentiments related to Halal Traceability in academic literature from 2004 to 2023. An analysis was conducted on 119 publications covering various aspects of this topic, using sentiment analysis methods and related research. The results of the analysis showed that the majority of the literature had a neutral sentiment (49.6%), followed by negative (26.9%) and positive (23.5%) sentiments. Factors that influence this sentiment include the understanding of the halal concept, the certification process, the use of technologies such as blockchain and RFID in the halal supply chain, regulatory changes, market dynamics, and the level of consumer awareness and knowledge related to halal. The findings provide important insights into the dynamics affecting halal governance and the challenges faced in ensuring the integrity and safety of halal products. The practical implications are the importance of a better understanding of the concept of halal, the application of the latest technology in tracking halal products, and adequate policies to support the development and protection of the halal product market. By understanding the sentiments associated with Halal Traceability, stakeholders can take appropriate steps to improve consumer confidence and the efficiency of the halal governance system.