Abstract
Purpose This paper aims to explore how the introduction of robots and artificial intelligence raises questions regarding the role of “work” not just in meeting societal material needs but challenges the idea of work as an underlying paradigm of human society, particularly as personal identity. Design/methodology/approach This paper takes the form of an editorial opinion piece. Findings “Work” is a defining characteristic of an individual. The entrance of robots and artificial intelligence could be a greater challenge to an individual’s sense of well-being and identity than only for filling traditional functions and basic needs of society. Social Implications The question is raised as to the psychological and social implications of the “immigration” of a new “culture” in the form of artificial intelligence and robotics beyond a local or regional basis. Originality/value The increasing presence of robots and artificial intelligence not only offers alternative ways for society to function but also sharpens the challenges that one culture faces when confronted by other communities who are able to fill traditional positions beyond the traditional one of “work”.
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