Introduction to Artificial Intelligence and the Nature of a Firm: Implications to Strategy and Strategy Implementation

Abstract

This book consists of eight chapters dedicated at examining how various forms of artificial intelligence (AI) could shape a firm’s strategy. To assess how AI is likely going to shape a firm’s strategy, the book confines itself to AI forms such as machine learning (ML), natural language processing (NLP) and robotic process automation (RPA). After the introductory chapter, the book discusses a high-level overview of artificial intelligence in Chap. 2. It discusses strategy conceptualisation and formulation in Chap. 3. Chapter 4 discusses strategy implementation. Chapter 5 discusses machine learning as a form of artificial intelligence. It provides an understanding of machine learning as a starting point. The chapter further considers how machine learning (ML) could be used to shape strategy and strategy implementation. Chapter 6 discusses natural language processing as a form of artificial intelligence. It provides an understanding of natural language processing (NLP). The chapter further postulates how the NLP could be used to shape strategy and strategy implementation. Chapter 7 discusses robotics and robotics process automation as a form of artificial intelligence. Its aim is to determine how robotic process automation (RPA) could be used to shape strategy and strategy implementation. Chapter 8 provides a synopsis of the book.