Abstract

This essay introduces some of the basic concepts that can be used in applied semiotic analysis and discusses the work of some prominent semioticians, such as Ferdinande de Saussure, Charles Sander Peirce, Umberto Eco, and Roland Barthes. Barthes’ book Mythologies is identified as a seminal text in applied semiotic analysis. Marshall McLuhan’s book The Mechanical Bride is discussed as being semiotic in nature, though he doesn’t use the term. The utility of semiotics utility in studying teeth, facial expression and other aspects of people watching and communication is also dealt with.

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