Semiotic Power in Films of Apichatpong Weerasethakul

Abstract

This research aims to analyze the semiotic power in the films of Apichatpong Weerasethakul through a qualitative study approach. The researcher employs methods of textual and contextual analysis, utilizing semiotics theory and intermedial references, including intermedial topography. Data are collected from films, articles, interviews, and critiques. Additionally, in-depth individual interviews are conducted to reflect and support the data obtained from film analysis. The selection of purposive sampling focuses on feature-length entertainment films where Apichatpong Weerasethakul serves as both the screenwriter and director, and the films have received awards or nominations at international film festivals such as Cannes. The total number of films selected for analysis is five: "Blissfully Yours" (2002), "Tropical Malady" (2004), "Uncle Boonmee Who Can Recall His Past Lives" (2010), "Cemetery of Splendour" (2015), and "Memoria" (2021). The research findings reveal that semiotic analysis, following semiotics theory, delves deep into the films, encompassing both denotative and connotative meanings. It emphasizing themes like medicine and public health, forests, myth, gender, politics, memory, love, sleep, truth & illusion, marginal people, time, instinct, and orchids. Through intermedial analysis, the use of symbols to create meaning is evident, fostering diverse media networks that broaden understanding and interpretation. These symbols span various genres such as auteur, ghosts of Thai folklore, experimental, sci-fi, Hollywood, and postmodernist. In-depth interviews correlate with themes of semiotic power related to forests, politics, medicine, and public health, facilitating creative exchanges. Even without direct communication, symbols convey connotative meanings effectively. With their performance skills and memories, the director and actors act as intermediaries, fostering profoundly meaningful works.