Abstract
Among several modes of communication, the language of images and cartoons has also been frequently used by print media across the globe. It has drawn the attention of the masses also because of its sense of humor, satirical meaning, and interpretation. Thus, semiotic studies help viewers and readers decode the hidden meanings and agendas behind the images or cartoons. History shows that numerous attempts have been made to discover the main objective and essence. Therefore, the study explores and discovers the meaning hidden in the political cartoons in the Urdu print media of Pakistan before the general election in 2024 throughthe lens of social semiotic theory. The study focuses on van Leeuwen and Gunther Kress' Social Semiotic Theories. Around ten (10) political cartoons were selected and investigated by Daily Jung Newspaper which has vast circulation across the country.
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