Abstract

The way a new communication medium develops and evolves is a complex process that includes technological, social, economic, and regulatory forces. These forces interact, pushing and pulling an innovation into obsolescence or maturity. In the United States, this interaction is strongly influenced by a media philosophy which favors private ownership and commercial exploitation. The development of U.S. media, therefore, is not completely unpredictable, as the process is controlled by profit-driven entities with predictable objectives and desires. Although individual media are unique and their fate not ultimately predetermined, this reliance upon commercialization and privatization helps direct U.S. media down a very specific path. Computer-mediated communication is the latest communication medium to enter this process of development.

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