Self-media User Information Sharing Behavior

Abstract

The advent of the mobile Internet era has not only brought convenience to people’s lives, but also produced massive amounts of information. As a mobile social tool in the new era, WeChat is not only an important medium for information acquisition, information sharing, interpersonal communication and social participation, but also an important platform for obtaining economic benefits and self-realization. Research on WeChat media user information sharing behavior has become the focus of scholars’ research and Popular topics. Research on information sharing behavior of self-media users is becoming more and more important. This article summarizes the characteristics of social media and the behavior characteristics of media users in a social media environment. This article first selects the two most influential social media platforms in China in recent years-Weibo and WeChat, Multi-dimensional summary of the characteristics of the two platforms Weibo and WeChat. Then the questionnaire method was used to investigate the media users of Weibo and WeChat. The basic characteristics of media users, usage, characteristics of information sharing behavior, factors affecting information sharing behavior, and users’ knowledge of Weibo and WeChat platform were investigated. Data survey. On this basis, suggestions are made on how social media operators can encourage and guide the information sharing behavior of media users and optimize information sharing services. The survey results show that more than 83.18% of Weibo media users and more than 94.70% of WeChat media users have expressed a more acceptable attitude towards marketing information sharing.