Self-employment through ride-hailing: Drivers’ experiences in Johannesburg, South Africa

Abstract

Orientation: Ride-hailing services have gained popularity in South Africa because of their ability to provide a reliable alternative to traditional modes of transport. However, little is known about ride-hailing drivers.Research purpose: The purpose of this study was to determine the ride-hailing drivers’ job satisfaction levels and the challenges they experienced.Motivation for the study: This study was motivated by the lack of scholarly information on the experiences of drivers involved in ride-hailing in the context of South Africa.Research design, approach and method: This study adopted a pragmatic approach through a mixed-method, survey-based design. Fifty-three ride-hailing drivers were randomly interviewed in Johannesburg, South Africa, using a pre-designed and piloted questionnaire. Data were analysed using methods of descriptive interpretation and inductive thematic analysis.Main findings: A descriptive statistical analysis showed that most ride-hailing drivers provide the service to earn their primary income. Furthermore, a thematic analysis found that ride-hailing drivers felt unsafe providing these services because of the violence they experienced from minibus taxi operators in the region.Practical/managerial implications: In a country plagued by unemployment, the development of small businesses is an important income-generating opportunity for many. To further develop the employment potential of the growing ride-hailing industry, governments at various levels should provide greater support and safety measures for ride-hailing drivers.Contribution/value-add: This study contributes a unique dataset in exploring ride-hailing drivers’ self-employment, job satisfaction and challenges in Johannesburg, South Africa.