Self-Representations of Gender-Equality-Oriented Men’s Organizations in Austria, Germany, and Switzerland

Abstract

Research is carried out on an institutionalizing transnational scene of gender-equality-oriented men’s organizations in Austria, Germany, and Switzerland. In this article, I give insight into the websites of eight men’s organizations. The webpages demonstrate a special type of communication, indicate their desired outward perception and readership, and are part of a programmatic discourse. The webpage analysis shows a variety of statements, addressees, and aims, which indicate that a clear self-perception of men’s politics is not to be found. Instead, men’s politics is a field of different interpretive patterns and discursive battles for interpretive power.