Self-consciousness profiles in the acceptance of airline e-ticketing services

Abstract

The present paper focused on the adoption of airline tickets by consumers from a self-service perspective. The profiles of self-consciousness are studied in relation to the adoption of airline e-ticketing service. Self-consciousness consists of three components: public self-consciousness, private self-consciousness, and social anxiety. This study was based on a sample of 819 undergraduate students. The technology acceptance model was used as a framework. Results indicate that the profile that identifies those individuals with high private self-consciousness, but with low or neutral public self-consciousness and low or neutral social anxiety, best explained the adoption of airline e-ticketing service by consumers.