Abstract
Increasing needs of mass tourism give the cruise industry opportunity to booming rapidly. The remarkable contribution of the cruise industry makes the port cities incorporate cruise tourism into development strategy. Whether a cruise port was included in the cruise lines’ itineraries design will directly affect the profitability and survival of the port. As the contribution to cruise ports and hinterland cities, it is necessary to analyze the factors that affect the selection of cruise ports and design of itineraries. In contrast to ocean cruising, the coastal cruise market is rarely addressed in the academic literature. Particularly, there is a substantial gap regarding the changes taking place in the China coastal cruise market, and this paper seeks to address this issue. To respond to the need of cruise liners and passengers more accurately, this paper aims to identify the main issues affecting the coastal cruise port of call process exactly, reasonable and scientifically. And build a fruitful partnership relation between ports and cruise companies so that to provide valuable information for cruise lines and destinations to develop continuous attracting cruise tourism offerings as well as improve marketing communications, thereby make contribution to the port and regional economy. Valuable information for cruise lines and destinations to develop continuous attracting cruise tourism offerings as well as improve marketing communications, thereby make contribution to the cruise economy.
Highlights
Cruise tourism is one of the fastest growing international tourism sectors, contributing enormous economic income
Factors for coastal cruise port selections we briefly reviewed the relevant academic and relate work to identify the major factors that influence the selection of coastal cruise ports
Results of analytic hierarchy process (AHP) analysis Based on the data from the questionnaire and AHP method, the weight of four criteria and 16 sub-criteria, the results are calculated and presented in Table 8 show that the criteria “source market” is considered most by cruise lines when select the coastal ports
Summary
Cruise tourism is one of the fastest growing international tourism sectors, contributing enormous economic income. Zhu and Cheng Journal of Shipping and Trade (2020) 5:13 cruise industry and strong consumer interest in cruising, the develop of coastal cruise tourism would be a good choice for the native cruise ships operators. In this rising market, both cruise lines and cruise destinations have to retain captured cruisers and attract new cruise wanna bes. Both cruise lines and cruise destinations have to retain captured cruisers and attract new cruise wanna bes Those cruise ports are under pressure to improve the quality of their services and maintain competitiveness policy support from the government. Thereby provide valuable information for cruise lines, ports and destinations to develop continuous preferable cruise tourism offerings
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