Abstract

Korean Abstract: 본 연구는 EU 회원국 중 가장 역동적·성공적인 경제발전을 보이고 있고, 우리 기업의 진출도 활발한 슬로바키아를 대상으로 유망 산업을 자동차와 인프라 부문으로 선정, 심층 분석하여 한·슬로바키아 산업협력 강화 및 진출방안을 제시하는 데 그 목적이 있다. 슬로바키아 시장 진출환경 관련 설문조사 결과, 총 응답 기업은 37개로 주로 슬로바키아에 진출해 있는 우리 기업의 현지 책임자를 대상으로 조사하였다. 조사 결과 한국 기업은 내부적 능력이 평균 이상이나, 슬로바키아 시장 진출에 있어 기회를 살리고 위협을 최소화하는 데는 대체로 만족스럽지 못하다는 결론을 내렸다. 이러한 결론을 기초로 우리 기업의 보다 향상된 전략 개발을 위해 외부환경과 내부환경을 동시에 고려하는 연결전략을 모색하였다. English Abstract: Slovakia is a dynamic EU member state and a successful case of economic transition and development, currently attracting numerous global companies into her market. This study aims to analyse a selection of promising industries in Slovakia with the objective to strengthen industrial cooperation between Korea and Slovakia and to recommend measures for Korean companies that are planning to gain access to the EU market, which has contracted after the Eurozone crisis, by entering into the Slovak market. This study covers the overall conditions, Slovak government's policy, detailed industry trends, growth potentials and prospects of the automobile and infrastructure industry in Slovakia. These industries were selected based on the criteria of: importance in the Slovak economy, recent growth rate, future growth potentials, and possibility of market entrance for the Korean companies. The results are supplemented by the findings of a survey on Korean companies already present in Slovakia. The automobile industry is divided into the complete vehicle sector and parts/components sector, while the infrastructure industry is divided into the energy/environmental sector, ICT sector, and transport sector, etc. Within the infrastructure industry, this study focuses on the energy/environmental sector and the ICT sector, an area in which a few Korean companies have already entered in Poland and other Visegrad countries. In this study we carried out a survey on 37 onsite Korean companies about the business environment in Slovakia. The results indicate that, unfortunately, while the companies have sufficient internal capabilities, many are frustrated in seizing the opportunities and minimizing the risks to thrive in the Slovak market. Therefore, this study suggests strategies for such Korean companies to cope with the circumstances by considering both external and internal factors.

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