Abstract
ABSTRACT The objectives of the present study are: i) to identify the segments of tourism demand, based on gastronomic motivations in coastal destinations, and ii) to find the relationship between demand segments and satisfaction and service variables. The investigation was carried out in General Villamil Playas city, a renowned coastal destination in Ecuador. Factor analysis and the K-means clustering method were used to analyze the data. The findings show three segments: “Enjoyers,” highly motivated to eat typical seafood dishes on the beach. “Survivors,” with low motivations for all variables, and who consider local gastronomy only a means to satisfy a physiological need. The third “Experimenters,” have high motivations for all motivational variables and believe that gastronomy, in general, is very important.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
