Abstract

AbstractBuilding upon work in visual studies and art history on symbolic perspective, film studies on structures of looking, and linguistic anthropology on entextualization and ideology, this article explores the semiotics of vision/visibility and perspective. In particular, I focus on ethnographic data from the cinema of Tamil Nadu, India, wherein (being seen) seeing a film image and being seen in a film image emerge as pragmatically problematic for those party to the image. In doing so, the article asks: what does it mean and do toseeandbe seen by,look away fromand beeffaced bythe film image and, further,seeorbe seenvis‐à‐vis the above (seeing someone being seen in a film image, be seen looking away, etc.)?

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