Secure Persuasive Business Models and Business Model Innovation in a World of 5G

Abstract

How will a promising world of 5G influence business model innovation and what are the strings attached? The development and innovation of business models in a world of 5G is an under-researched field. In the ‘slip stream’ of new technologies, which are about to be developed, it becomes more and more important to understand how business models embedded with persuasive technologies—persuasive business models—are going to be innovated and operated. The development of persuasive technologies will lead to the exponential increase of persuasive business models in the global market. This paper will focus on how to overcome security concerns linked to persuasive business models. On behalf of the inputs from SW2010–SW2016 (Strategic Workshops held by the Centre for Tele-infrastructure, Aalborg University), lab experiments in the MBIT (Multi Business Model Innovation and Technology Research Group, Aarhus University) and Stanford Peace Innovation Lab Denmark, together with state of the art persuasive business model and technology research, we give a conceptual outlook on what to expect from persuasive business models and persuasive business model innovation in a future world of 5G.