Multi Business Model Innovation in a World of 5G: What Will Persuasive Business Models Look Like in a World of 5G?

Abstract

The development and innovation of business models to a world of 5G--is a complex venture related to the human and human bond issue and has not yet been widely researched. Numerous types of sensor and wireless technologies are these days "spread" all over both external and internal the human being and human bond. More advanced persuasive technologies is expected to be present in the next years. Business Models that are embedded with persuasive technologies leaves us with two question--How can we expect persuasive business models to operate in the future? and What will the impact on human bonds in a world of 5G be? The development of persuasive secure technologies gives hopes to realize persuasive business models that could act and could be "human". However persuasive technologies and persuasive business models are created to "persuade" and change behavior. There is therefore a strong need to get better understanding of how persuasive businesses models really works and understand what they can really do to human bonds. The paper gives a conceptual futuristic look to persuasive business models embedded with persuasive technologies and relates this to the human bond discussion on behalf of the input from SW2015, lab experiments in the MBIT and Stanford Peace Innovation Lab together with some preliminary case research. State of the art on persuasive business model and persuasive technology research are presented and finally a summary is given on what we can expect in a future world of 5G.