Abstract
This research carries out a comparative analysis of the Internal Market Orientation (IMO) to a sample of small and medium enterprise companies, which has been divided into nine groups based on their business sectors. Applying the statistical technique of structural equations, the coefficients of four IMO inputs in each business sector are obtained. Next, the PROMETHEE multicriteria technique is applied to obtain a composite indicator of the IMO implementation of each business sector. The value of the composite indicator together with the GAIA plane allow to distinguish the differences of the IMO profiles, their strengths and their weaknesses. The results show the divergences in the IMO inputs according to the sector, which is evidence that the business sector is a predictor of the IMO implementation of a company.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
