Abstract
This study examines the agenda-setting function of televised political advertisements during the 2004 US presidential election. Adding to the growing research on second-level agenda setting, we examined how the advertising agendas of the Bush and Kerry campaigns may have impacted the public evaluations of the two candidates. Our results provide support for the agenda-setting hypothesis as well as mixed support for the second-level hypothesis. Research findings are discussed in terms of the larger context of agenda-setting research and theory.
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