Abstract
SEO is a symbiosis of arts and science. The art’s aspect of optimization requests dynamics, creativity and intuition in order to improve the searching rankings. The searching algorithms are too complex to make backward engineering to each aspect of them. Therefore, some scientific aspects have been included such as assumptions, notices, drawing conclusions and achieving multiplicative results as SEO functions. Ability to connect the users with the service or goods supplier is, probably the most significant and the most valuable skill placed on the Internet. In this paper we share our experience of using techniques and methods for improvements of SEO results through a practical example. Some important factors for rising of the rankings of web pages and SEO methodologies of “white and grey” hat, used targeted web sites, have also been presented.
Highlights
Searching for information on the Internet is not a simple activity, especially when we consider todays’ up flood of information
In only a few years, Google has become a cultural phenomenon and an essential part of every intelligent, business–user strategy [3]. This and similar sites have developed the concept for the new technological intermediary economy of communication between those who search for products, services and information, and those who could provide them [1]
White Hat Search Engine Optimization (SEO) include using keywords and keyword analysis, meta tags, unique content, back linking, site maps, robots, link building to increase the visibility of the web site and search engine result page (SERP) [9]
Summary
Searching for information on the Internet is not a simple activity, especially when we consider todays’ up flood of information. Ranking of research results is an important business that leads the new Internet economy For this reason, in this paper we will explain and apply some techniques and methods that are used to understand how the “new” Internet search philosophy functions. The skills that each person naturally possesses, the approach to the service, environment in which they exist, all of them represent skills which need to be translated into the language of Search Engine Optimization (SEO) [3] It may seem frustrating at first, it is a beginning of running business in some different way. Various SEO techniques were used for increasing the page ranking of mentioned web sites, described in the paper. The section explains SEO activities undertaken with purpose to increase web sites page ranking (PR).
Sign-in/Register to view highlights & summary Sign-in/Register to access full text options 
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
