Abstract

SEO stands for Search Engine Optimization. It is a technique that searches various web pages for specified keywords and ranks these Web pages according to some parameters. They are used to feed pages to search engines.  The main importance of SEO is that it helps to find the relevant data and increase the rank of a webpage in search engines’ results. In our paper, we develop a new algorithm M-HITS (Modified HITS) to provide the page rank. M-HITS Algorithm is a new version of HITS algorithm. It is developed by extending the properties of HITS algorithm.

Highlights

  • Search Engine Optimization was a term used by web developers in the late 90s to highlight the importance of increasing a website’s position in search engine’s results

  • 7.2 Results of M-HITS algorithm: 7.2.1 Page rank According to Hub: 1) Page rank = 1 Page Number = 3 2) Page rank = 2 Page Number = 4 3) Page rank = 3 Page Number = 2 4) Page rank = 4 Page Number = 1

  • The main problem of user is that it can’t access all these documents and all these documents doest not contain relevant information. It is a responsibility of a search engine to sort these web pages according to web page rank so that user can find the results quickly

Read more

Summary

INTRODUCTION

Search Engine Optimization was a term used by web developers in the late 90s to highlight the importance of increasing a website’s position in search engine’s results. SEO activity helps to increase the amount of visitors to a Web site by ranking high in the search results of a search engine. Search Engine Optimization involves the careful optimization of corporate web sites to effectively increase their visibility in the major search engines such as Google, Yahoo, Alta-Vista and many others. It makes the difference between a web site that has very little visibility and one that will be seen and found by millions of people. To locate any information from the web, the user accesses his favorite search engine, issues queries and clicks on the returned pages.

Web Page Crawling:
Spider
Authority
Number of Unique Clicks
HITS ALGORITHM
M-HITS Algorithm: Following steps are used
CONCLUSION AND FUTURE WORK
Full Text
Published version (Free)

Talk to us

Join us for a 30 min session where you can share your feedback and ask us any queries you have

Schedule a call