Abstract
This study proposes a method of keyword selection in search engine optimization to improve the accuracy of search engine and website rankings. To promote the development of scientific and technological innovation, this paper selects the innovation and entrepreneurship curriculum platform as the experimental object. By comparing different search engine optimization strategies, the keyword search volume data is analyzed based on “comprehensive index evaluation method”, which analyzes and calculates the change of keyword search comparison and the number of related keywords. Therefore, this paper will use the comprehensive index evaluation method for keyword selection, and establish a set of practical keyword selection method combined with the actual situation of innovation and enterprise curriculum platform. The results show that this program can improve search accuracy and website ranking.
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