Abstract
Understanding the social drivers of increased seafood consumption in China, such as consumer perspectives in banquets, will be crucial if practical strategies to introduce sustainability into this market are to be successfully implemented. Based on 34 semi-structured interviews with key informants including seafood restaurant operators, seafood consumers and seafood traders, this study investigated seafood consumer attitudes and behaviours in Beijing seafood restaurants. The results and discussion is divided into sections that address the popularity and reasons behind the popularity of: 1) seafood banquets in general; 2) fish at banquets; 3) other forms of seafood at banquets; and 4) preferred characteristics and qualities of seafood at banquets. The consumption of certain types of seafood such as live reef fish and sea cucumber is becoming increasingly popular, while the consumption of shark fin is decreasing in popularity. Awareness and concern about sustainability and traceability issues were relatively low, and more significant themes for understanding consumer preferences about seafood include social status and prestige, food safety and quality, and health and nutrition. The paper concludes by demonstrating the implications for market-based interventions and government regulation.
Highlights
The rapid pace of development in the Chinese economy has seen a significant increase in rates of consumption of natural resources, with important implications for the global economy and environment (Liu and Raven 2010; Mol 2011)
Chinese consumption of much imported seafood is a direct driver of stock declines for some species throughout the Asia‐Pacific, and China is the largest market for a number of significant types of seafood linked to overfishing, such as live reef fish, sea cucumbers and shark fin (Fabinyi 2012; Table 1)
Recent years have seen increased levels of activity from governments, international institutions and NGOs, the private sector and researchers, on how to engage the Chinese seafood market in sustainability concerns (Clarke et al 2007; Clarke 2009; Buluswar et al 2011; Hanson et al 2011; Fabinyi 2012). These activities include calls for greater forms of traceability within the Chinese seafood market (Clarke 2009; Buluswar et al 2011; Hanson et al 2011); the adoption of certification schemes such as those promoted by the Marine Stewardship Council (MSC) (MSC 2011); the use of the Convention on International Trade in Endangered Species of Wild Fauna and Flora (CITES) as a conservation tool for endangered species consumed in China (Sadovy 2010); and the development of consumer awareness campaigns, one notable example being the one on shark fin consumption (WildAid 2009)
Summary
The rapid pace of development in the Chinese economy has seen a significant increase in rates of consumption of natural resources, with important implications for the global economy and environment (Liu and Raven 2010; Mol 2011). Chinese consumption of much imported seafood is a direct driver of stock declines for some species throughout the Asia‐Pacific, and China is the largest market for a number of significant types of seafood linked to overfishing, such as live reef fish, sea cucumbers and shark fin (Fabinyi 2012; Table 1). How the Chinese seafood market develops in years to come is an issue that will have great implications for the livelihoods and environments of source countries throughout the world, and future global stocks of marine resources (Hanson et al 2011; Cinner et al 2013)
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