Abstract
The increasing rate of body image issues among individuals from ages as young as 13 is extremely worrisome. In a society where the ideal body is ‘thin and fit’, social media sites and platforms are playing an active role in planting the societal standards in the minds of individuals. This study analysis the social media sites popularly used, hours spent on social media, mental effects of consuming information and content relating to body image and using ‘thinspo’ as motivation/inspiration. This study concludes that social media plays a more prominent role in affecting the younger population, especially sites like Instagram. The type of content consumed by each generation is different and thereby as a different effect on them. The study also provides certain suggestions to reduce the impact of social media on a person’s perception of self.
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