Abstract
The rapidly developing interactive digital technologies in the field of sharper TV pictures and modern displays are actively invading the socio-cultural space, opening a new era of information visualization, as well as affecting the model of the society functioning. They also increase the economic effect. The article is devoted to the development of «outside» television and «outside» day cinema, digital technologies that form a special kind of screen culture due to video information system screens that are fixed both in open space of cities and settlements and in the interiors of the crowded buildings
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