Screen culture ontology: towards the problem statement

Abstract

We regard the screen phenomenon as a formative principle of modern culture. We have modeled the cultural concepts sequence representing the evolution of screen ontology: water – mirror – surface – shield – glass – portal – implant. The article covers (1) the issues of developing an integrated methodological approach to the interpretation of the formative, transmitting, and sense-making roles of the screen in modern culture; (2) systematic conceptual prognostications of screen transformational influence on cognition, corporeality, the aesthetic worldview of a modern man; (3) establishment of the “screen culture man” anthropological project formation in the contemporary world. A screen as a cultural phenomenon evolves and acquires expanded functions, revealing its own modes, the list of which is open-ended. Despite the fact that the formation of a screen phenomenon has not been completed, it is already obvious today that it is moving in the direction of a series of transformations of a screen-means into a screen-substance, a screen-object into a screen-subject, which inevitably levels out the value of a person looking at this screen, whose transformation occurs in the opposite direction to the screen.