Abstract

This article examines how members of the Scottish newspaper industry view the current crisis of the print press and the future of their titles. It looks at how newspaper companies are attempting to address the challenges posed by digital transition and competition in a small market, and where they believe the solution to this problem lies. The analysis is based on input from interviews with editors and managers as well as circulation data from the last fifteen years. Findings suggest that, in line with the characteristics of a liberal media system, newspaper organisations believe that it is up to the industry, rather than the state, to resolve this systemic issue and to ensure the survival of their products.

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