Scholarly Communication and Information Behavior in Chinese Social Networks: A Sentiment Analysis of WeChat Academic Communities

Abstract

WeChat has penetrated into academic communication circles; however, there is still a significant gap in understanding the way sentiment and information behaviors shape scholarly discourse on this platform. The present research aimedto explore the scholarly communication and information behavior in the Chinese social networks. For this purpose, a sentiment analysis of WeChat academic communities was performed. This study adopted a comprehensive methodology that involved collection of 800 WeChat articles on the basis of engagement metrics, followed by the data pre-processing. It involved cleaning, Chinese words segmentation using Jieba library and TF-IDF vectorization for text analysis. Results of SVM model demonstrated robust performance in sentiment analysis with an overall accuracy of 89% and consistent precision and recall rates across the sentiment categories. Comparison with existing studies also highlighted effectiveness of this model in classifying sentiments on WeChat. Utilization of SVM in sentiment analysis advances the theoretical understanding of text classification techniques in social media environments. The findings also provide valuable insights for researchers and practitioners so that they can leverage SVM for effective classification of SVM. Limitations and future research indications have also been explained in the study