Scenario of Online Tourism Marketing in India and in the State of Tamilnadu

Abstract

Tourism is travelling for predominantly recreational or leisure purposes with a view to enhancing the knowledge and widening the wisdom of an individual. Tourism is the world’s largest civilian industry whose growth, economic significance and potential are phenomenal across the globe. Technology and the Internet have created a revolution in tourism marketing. The Internet not only inspires and provides consumers with information on potential travel destinations, but enables them to take immediate action by booking online. And, this is only the beginning of their online engagement, as the Internet continues to play a role during the vacation as well as long after the visitor returns home. Online tourism is rapidly becoming a growing topic of research and its importance as future mode of acquiring information and purchase of tourism products and services is growing day by day. This Paper reflects on how Online Tourism has caused several changes in the tourism industry in India out of which the main impact has been on the interrelation between service providers and traditional intermediaries. Moreover, it also ascertains why this scenario has given an upper hand to travel agents while looking for information or details about tourists market trends, service providers, destinations, facilities, availabilities, prices, tour packages and also in maintaining direct contacts with their partners.