SCAN-BARCODE TRANSACTION GROWTH OF FNB MSMES IN INDONESIA AND MALAYSIA (GROWTH OF MSME FNB SCAN-BARCODE TRANSACTIONS IN INDONESIA AND MALAYSIA)

Abstract

The advancement of the technology industry is forcing MSMEs (Micro, Small and Medium Enterprises) particularly in the FnB (Food and Beverages) MSME sector to become more familiar with digital financial transaction activities. The need for a payment mechanism that is fast and safe has given rise to new ideas for digital financial transaction services in the form of payment via e-wallet or scan-barcode (QR Code). QR code inside this study refers to the Quick Response Code Indonesian Standard (QRIS) which has been implemented by Bank Indonesia since January 1, 2020 as a means of payment tool for digital transactions nationally and an official QR Code set by the Central Bank of Malaysia. The largest digital payment application that is widely used by Micro, Small and Medium businesses in Indonesia, namely GoPay, Ovo, GPN, Dana, and Shopeepay, while in Malaysia, namely Grabpay, Alipay and Wechatpay. Along with increasing access to technology in digital payments, a new service was developed in the form of a digital wallet as a successor electronic money. This study aims to examine the effect of digital payment instruments on the total daily income transactions of MSMEs, as well as their role in supporting efficient operations and credit scoring. The research method employs a qualitative approach for MSMEs in Indonesia and Malaysia. Additionally, a quantitative approach will be employed, surveying respondents using questionnaires with a Likert scale specifically designed for QR code users. This hypothesis analysis will prove that the transaction growth variable digital payments together have a positive and significant effect on value MSME income contribution. Therefore, this research will find that interest high MSMEs by providing QR Code digital payment options have an impact on increasing efficiency in managing business and making customers feel satisfied.