Abstract

The operation mode of Super Basketball League (SBL) is a continuation of the CBA model, can be called semi-professional sports, and newspapers are the most extensive and most convenient source of knowledge and information. It is the oldest and broadest impact of the media as well. Since the mass media may influence people's attitude for the sport, it is necessary to view the mass media reports about the orientation of SBL. Purpose: this paper aimed to understand the different papers published on the SBL level of attention, the differences of content orientation through the sixth Super Basketball League (SBL) reported content analysis in Taiwan newspapers. Method: content analysis was used to study the content of the sixth Super Basketball League (SBL) through China Times, Liberty Times, United Daily News and Apple Daily. Result: the newspaper's emphasis on the SBL: Apple Daily＞ Liberty Times ＞ United Daily News ＞ China Times. Four publishers delivered news in form of photos the mainly way, then tables and writing describing. Those four publishers all had coordination in photos and tables, but nothing correlation in writing describing. Conclusion: Those four publishers all had coordination in photos and tables in SBL news, but nothing correlation in writing describing. Apple Daily and Liberty Times were rich in content presentation; however, both China Times and United Daily took conventional strategies when facing market competitions, so the main way they delivered news was writing describing.

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