Abstract
This story details the history, wares, and business philosophy of the Sahadi Importing Company, a third-generation Lebanese-American family food business in Brooklyn. It begins by noting the ways Brooklyn's commercial and cultural landscapes have drastically changed over the past few years, positioning Sahadi's as a local throwback to the borough of yore still thriving next to the powerful and national businesses that are now its neighbors. It then relates the history of the store and the family, starting in 1895 up until 2012, relating the growth from small ethnic importer on the Lower East Side of Manhattan to the successful importer/manufacturer with a broad customer base that it is today. The essay attributes credit for the health of the business to the owner's emphasis on the personal touch in customer service, noting that he considers his business’ character as a family institution, not its financial success, his proudest accomplishment. Lastly, the essay relates the owner's pride in having an ethnically diverse staff and his belief that the people who comprise a family need not necessarily be related by blood, positing that Sahadi's family business may more accurately be considered business-as-family, and that such a warm attitude that emphasizes the individual is a small taste of the locally oriented America of the past.
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