Abstract
The tenets of democracy appear to be facing a crisis in modern western societies, as trust in public figures and institutions—including politicians and government—declines and distrust of them increases. This decline is particularly visible in the cynical attitudes and non-voting behaviour of British young people. This paper presents a more contemporary conceptualisation of trust and distrust, from which four segments of young voters and non-voters emerge. A mix of calculative, predictive and identification trust-building strategies are applied to these four segments to reinforce their trust and reduce their distrust, thereby reconnecting them with parliamentary politics. This paper concludes with an agenda for further research.
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