Abstract
The aim of this study is to determine the features that characterize a new tourist class, called modern rural tourism, and to figure out the proportion of this market in one specific Spanish region. The geographical territory under study is El Alto Palancia, one of the best known rural resorts, within the Valencian region. In order to fulfil these goals, an empirical study was undertaken and an econometric model was applied afterwards. A wide set of variables has been selected for the Logit Binomial Model, which is shown to be useful in discriminating the modern from traditional tourists.
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