Abstract
To enhance the functioning of tourism, rural tourism plays a crucial role by involving the local community and creating alternative sources of income and employment in agricultural areas and mountainous (tribal) regions. This study aims to examine the state of rural tourism in Himachal Pradesh, utilizing document analysis, qualitative interviews with various focus groups, and engaging stakeholders in discussions. Recent challenges and trends in rural tourism in Himachal Pradesh were also assessed. Furthermore, the study evaluated the current marketing structure of Himachal Pradesh concerning rural tourism products. The key findings of this research highlight the need to establish a comprehensive framework for rural tourism at both the state and national levels, focusing on general guidelines and strategic aspects of rural tourism. Additionally, it suggests the implementation of integrated provisions in marketing and regional legislation, developed in close collaboration with local stakeholders.
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