Personalized Recommendation of Rural Tourism Based on Traffic Classification and User Data Analysis

Abstract

Recently, With the development of global agricultural industrialization, modern agriculture has the functions of improving the quality of the ecological environment and providing people with the functions of sightseeing, leisure, and vacation. How to take the user as the center and combine the user’s personalized characteristics to offer the rural tourism products they need has become a research problem with real-world application value and challenge. In this context, this study develops an intelligent recommendation model by extensively analyzing the contents of rural tourism information platforms and product recommendation factors, as well as a rough set algorithm and traffic classification. To minimize the attributes of rural tourism product information and extract the core attribute, an attribute reduction approach based on a different matrix is implemented. Moreover, user interest similarity is computed and ranked to recommend rural tourist products. In addition, a personalized tourism attraction recommendation model is presented based on geographic area and period. The model achieved the highest average accuracy of 0.87%. The relevant experimental test results reveal that the system can provide accurate recommendations and services for rural tourism products.