Abstract
With the continuous promotion of China’s new rural construction, rural tourism is considered to be an important driving force to promote the sustainable development of rural economy. Sustainable farmers’ income is a major part of the sustainable development of rural economy. Therefore, this paper attempts to explore the effect of rural tourism on sustainable farmers’ income. Using China’s provincial panel data over the period of 2003 to 2020 and employing the mediation effect model to perform empirical analysis, four results are obtained: (1) rural tourism positively and significantly affects sustainable farmers’ income. However, among five kinds of farmers’ income, the coefficients in magnitude are different. (2) A mediation effect of rural ecological environment on the relationship between rural tourism and sustainable farmers’ income exists. (3) A mediation effect of urbanization on the relationship between rural tourism and sustainable farmers’ income also exists. (4) On the whole, the mediation effect of rural ecological environment on the relationship between rural tourism and sustainable farmers’ income is less than that of the mediation effect of urbanization. Based on the evidence this paper provides, corresponding suggestions are raised to promote sustainable farmers’ income.
Highlights
The World Tourism Organization understands rural tourism as a type of tourism activity in which the visitor’s experience is related to a wide range of products generally linked to nature-based activities, agriculture, rural lifestyle or culture, angling, and sightseeing
Using the provincial panel data over the period 2003–2020 and employing the mediation effect model to perform empirical analysis, the findings suggest that rural tourism positively and significantly affects the sustainable farmers’ income
With the prevalence of rural tourism, it has affected all aspects of rural areas such as rural economy and rural ecological environment in China
Summary
The World Tourism Organization understands rural tourism as a type of tourism activity in which the visitor’s experience is related to a wide range of products generally linked to nature-based activities, agriculture, rural lifestyle or culture, angling, and sightseeing. Republic of China began to issue document No 1 It has become a proper term for the Central Committee of the Communist Party of China and the State Council to pay attention to rural issues.) suggests that the local government should actively develop various functions of agriculture and excavate the value of rural ecological leisure, tourism, and cultural education. We simultaneously analyze the direct and indirect effect of rural tourism on sustainable farmers’ income when compared with previous studies which only focus on the direct effect [12,13] To this end, the rest of this paper is formed as follows: Section 2 analyzes the relevant literature and develops three hypotheses; Section 3 explains variables and models; Section 4 shows the obtained results; Section 5 concludes this paper with suggestions and limitations
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