Abstract

Community rural tourism is a driving force for local economic development by making sustainable use of a community's resources. The Juan Velasco Alvarado Hilly Dry Forest Private Conservation Area -JVA HDF PCA- has latent tourism potential, which to date, has not been properly exploited by the Juan Velasco Alvarado Peasant Community -JVA PC-. The objective of the study is to formulate a proposal for the development of community rural tourism of the JVA HDF PCA. A situational analysis of the tourist supply and demand of the area was carried out where Pilán Hill, the Inca Mine, the Jaguayes Salas and Cerezo were recognized as the most important tourist resources, whilst the main problem identified was the poor management of tourism in the area. JVA HDF PCA by the JVA PC. As a final result, a proposed action plan was prepared that proposes capacity building, the improvement of ecological infrastructure, and the formation of strategic alliances in order to achieve the sustainability of the natural resources management in the dry forest and the progress of the local community.

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