Abstract
Based on a case study in the banking industry, we investigate in this paper the expanding effects of rumors during a crisis. We discuss the theoretical nature of rumors and attempt to show their accelerating processes in times of crisis. A stakeholder analysis is conducted to demonstrate how rumors emerge from the conflicts of rationality and the various sensemaking prac tices of the same event. Managerial implications are then identified and a systemic crisis management strategy, based on five interrelated "families" of intervention, is presented to help managers to improve their understanding of rumors and to enhance their ability in managing them.
Sign-in/Register to access full text options 
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
