Roughing the Passer: The Framing of Black and White Quarterbacks Prior to the NFL Draft

Abstract

This study used social learning theory and a framing perspective to examine the ways in which Black and White college quarterbacks were described by a major sports publication prior to the National Football League draft. An examination of 4,745 attributions used to describe Black and White National Football League quarterback prospects over a 10-year period revealed data patterns that emphasized racial stereotypes. Black quarterbacks were primarily described with words and phrases that emphasized their physical gifts and their lack of mental prowess. Conversely, White quarterbacks were described as less physically gifted, but more mentally prepared for the game and less likely to make mental errors. Implications for journalism, sports and scholars are discussed.