Rolla Batik Home Industry at the Patrang District Jember Regency in 2010-2018

Abstract

UNESCO designated Indonesian batik as a Masterpiece of the Oral and Intangible Heritage of Humanity on October 2, 2009. Since then the Indonesian batik industry has grown rapidly, including in Jember Regency, East Java, one of which is the Rolla batik home industry. Jember Regency has a typical local batik with tobacco motifs. The research objective was to examine the background of standing and dynamics of the Rolla batik home industry. The research method uses historical methods, namely heuristics, verification, interpretation, and historiography. Rolla batik home industry was established due to several factors, namely to help neighbors; preserving and introducing batik; continue the family business in the form of tobacco-patterned batik; increase family income; and visualizing Jember’s identity in batik cloth. Rolla batik home industry has a unique one product one design and the Jember Fashion Carnaval mask batik motif. Industry dynamics that can be seen from capital, labor, equipment and materials, manufacturing technology, production results, promotion and marketing, reasons for purchasing products, consumer tastes, and product packaging. Rolla batik home industry was established because of the socio-economic factors of society, culture, family, family economy, and physical geography, while the dynamics were seen from its production, distribution and consumption.