Abstract
Roles of Cultural Context in the Formations of National Team Identity and Brand Equity of Global Sporting Events
Published Version
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https://doi.org/10.24985/kjss.2013.24.2.292
Copy DOIJournal: Korean Journal of Sport Science | Publication Date: Jun 1, 2013 |
Citations: 1 | License type: cc-by-nc |
Roles of Cultural Context in the Formations of National Team Identity and Brand Equity of Global Sporting Events
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