Abstract
This study sheds light on the role bagh bidhwa (tiger widow) entrepreneurs play in engendering sustainable rural tourism in the Sundarbans area of Bangladesh. According to the data collected in 2017 by author from the Bangladesh Forest Department, an average of twenty individuals are killed by tigers every year. Drawing upon research on empowerment and entrepreneurial marketing, we discuss how, despite the stigma of widowhood and their divorced status, the women entrepreneurs' stories shed light on their resilience and business acumen. We contribute to existing studies on gender by both theorising and empirically demonstrating how bagh bidhwa entrepreneurs experience and address their othered status interlinked with and exacerbated by other poverty-related problems in the region.
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