Role of Social Media in promoting Entrepreneurship: An Empirical Study

Abstract

Economic growth of India needs both the small and middle scale entrepreneurship as a solution towards poverty eradication with employment generation which may be taken as initiation by the Indian youth as they are the major part of the Indian population. The authority of India has the challenge to motivate and intimate these youth towards the flow of the entrepreneurship development whereas some strategy are taken is somehow certain extent is successful and with the reduction of this challenge day by day with the growth of availability of number of MSME sectors. Social networking has its important role among the various strategies due to its easy accessibility and coverage area of connection of more people coverage. The social networking tool is developed as an important motivational instrument for creation and growth of entrepreneurs not only among the youths but also among the professionals and technical youths. To test the vitality role of social media as an awareness creating tool for the start-up of the MSME with the provision of the benefits towards the society and entrepreneurs, the author has gone with a study of 300 samples of small entrepreneurs those have their professional degrees with Engineering, Business administration and Computer Application. All the collected study report are studied, observed with the interpretation and result that social Media is an influencing and motivating agent for entrepreneurship making for the technical and professional students.