Role of Social Media in Influencing The Visit of Domestic Tourist

Fafurida Fafurida,Hartini Hartini

doi:10.15294/edaj.v10i1.40451

Fafurida Fafurida, Hartini Hartini

Open Access

https://doi.org/10.15294/edaj.v10i1.40451

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Abstract

The purpose of this study is to examine whether there is a relationship and the influence of the useof social media by tourists and how it plays a role in the visit of domestic tourists in Lawang SewuSemarang. The data used in this study are primary data with a sample of 73 respondents. Theresearch method uses descriptive statistical analysis, correlation coefficients and simple linearregression analysis with research variables including the level of social media use and domestictourist visits in and Lawang Sewu Semarang. The results showed that the level of social media useand domestic tourist visits in the two tourism objects were high with the percentage of 78% and82.79%. As for the role of social media there are 33% of tourists get information from social mediaand 93% of domestic tourists often upload the results of travel on social media. In addition, the useof social media also has a weak relationship and influences 8% of visits to Lawang Sewu.Suggestions that can be given from this research are for the management of Lawang Sewuattractions are expected to remain active in social media but to focus more on tourism promotionthrough other media.

Highlights

The very rapid development of technology has formed new patterns and lifestyles in society
According to the results of the 2018 Archipelago Tourist Statistics study, the average expenditure made by domestic tourists is 959.2 thousand rupiah per tour, which in this study shows that the large number of domestic tourist visits to various regions in Indonesia are able to revive various sectors
T-statistical testing was carried out to see whether or not the use of social media by tourists had an effect on domestic tourist visits in Lawang Sewu Semarang

Summary

Introduction

The very rapid development of technology has formed new patterns and lifestyles in society. According to the results of the 2018 We Are Social and Hootsuite research report, internet and social media users in Indonesia reached 132.7 million users out of a total population of 265.4 million people. This means that more than 50% of Indonesians are active on various social media. With a population that continues to grow, it is undeniable that Indonesia is one of the countries with a fairly large growth in the number of internet usersIn fact, in just one year the number of internet users in Indonesia grew 51% higher than other countries such as Mexico, the Philippines, India and Thailand (We Are Social 2017).

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