Abstract
The present study was conducted to probe the role of physical attractiveness in mate selection among educated females of Khyber Pakhtunkhwa. Data for the study were collected through pre-tested questionnaire from 278 sampled working women from three public sector universities in Khyber Pakhtunkhwa i.e. The University of Agriculture, University of Peshawar and Shaheed Benazir Bhutto Women University Peshawar. Results reveal that the females principally preferred well dressed, tall, broad shoulder, clean shaved, fair colored and physically attractive males with the same age and living in nuclear families. At the same time, there was a strong tendency of females towards westernization and materialistic values regarding mate selection. Despite emphasizing on physical characteristics, the females were also less concerned about physical appearance. A very large majority preferred economically sound intelligent man who have good job. The study recommends that an awareness campaign through mass media, religious leaders, civil society and political parties’ needs to launch to inform both the educated and uneducated females and their parents about the nature and impact of religious misinterpretations, western values, materialistic outlook and idealism affected the mate selection decision mainly.
Highlights
Mate selection is one of the most important decisions in a person’s life
The present study explores the role of physical attractiveness in mate selection in Khyber Pakhtunkhwa
This section describes the results after the analysis of data. It starts with the description of the perception of sampled respondents about physical characteristics in connection with selecting mate for marriage and followed by measuring the association between the dependent variable i.e. the mate selection with the independent variable i.e. the physical characteristics
Summary
Mate selection is one of the most important decisions in a person’s life. It is not a simple but complex phenomenon for every male and female. Other factors determining mate selection include paternal and maternal preferences that predominantly prevailed more in traditional societies. Though variations in mate selection do exist in various societies; the main philosophy is the reproduction, continuity of family name as explicit elements while sex satisfaction as implicit in nature. Human physical considerations such as age, bravery, beauty are some additional influencing factors [6]
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